Email Marketing
Plus+Send professional email campaigns to your clients with a visual drag-and-drop editor, smart segmentation, and built-in deliverability tools. Available on Plus plans and above.
Overview
GoConverso’s Email Marketing app lets you design, schedule, and send email campaigns without leaving your dashboard. The visual editor includes pre-built sections for headers, content blocks, buttons, images, and footers — so you can build professional emails in minutes.
Key capabilities:
| Feature | Description |
|---|---|
| Visual Email Editor | Split-panel drag-and-drop editor with live preview |
| 14 Section Types | Headers, heroes, text, images, buttons, CTAs, products, services, and more |
| 4 Built-in Themes | Default, Professional, Energetic, and Elegant — applied instantly |
| Email Credits | Monthly allocation per plan tier, with add-on packages available |
| Sender Warmup | 5-tier progressive system to protect deliverability |
| CAN-SPAM Compliance | Automatic physical address and unsubscribe link in every email |
Access: Go to Dashboard → Email Marketing to open the campaign editor.
Visual Email Editor
The email editor uses a split-panel layout for building campaigns:
| Panel | Position | Purpose |
|---|---|---|
| Section Sidebar | Left (380px) | Browse and add sections, configure settings, manage theme |
| Live Preview | Right (sticky) | Real-time preview of your email as you build it |
How It Works
Add sections
Browse sections by category in the left sidebar. Click a section to add it to your email. Sections appear in the preview instantly.
Rearrange with drag-and-drop
Drag sections up or down to reorder them. The editor uses smooth drag-and-drop powered by @dnd-kit.
Configure each section
Click any section in the sidebar to expand its settings. Each section type has specific configuration options (text content, image URL, button text, colors, etc.).
Choose a theme
Select one of 4 built-in themes to instantly change the look of ALL sections at once. Themes control colors, fonts, and spacing.
Preview and send
The right panel shows a sticky live preview that updates in real time as you make changes. When ready, proceed to select recipients and send.
Section Types
The editor includes 14 section types organized into 4 categories:
Popular
| Section | Description |
|---|---|
| Hero | Large banner with headline, subtitle, and call-to-action button |
| Text | Rich text content block for paragraphs and formatted text |
| Image | Full-width or contained image with optional caption |
| Button | Standalone call-to-action button with customizable colors and link |
Content
| Section | Description |
|---|---|
| CTA (Call to Action) | Combined text + button section for driving conversions |
| Features | Multi-column feature highlights with icons |
| Testimonial | Customer quote with name and optional photo |
| Divider | Horizontal line separator between sections |
| Spacer | Empty vertical space for layout control |
E-commerce
| Section | Description |
|---|---|
| Products | Product grid with images, names, prices, and buy buttons |
| Services | Service listing with descriptions, durations, and booking buttons |
Advanced
| Section | Description |
|---|---|
| Custom HTML | Raw HTML block for advanced layouts and custom code |
Fixed Sections
Two sections are always present and cannot be removed:
| Section | Position | Content |
|---|---|---|
| Header | Top | Your business name and logo |
| Footer | Bottom | Business address, unsubscribe link, and “Powered by GoConverso” |
Theme System
Choose from 4 built-in themes that instantly change the appearance of your entire email:
| Theme | Style | Best For |
|---|---|---|
| Default | Clean, neutral colors | General-purpose campaigns |
| Professional | Muted tones, serif accents | Business communications, formal newsletters |
| Energetic | Bold, vibrant colors | Promotions, announcements, events |
| Elegant | Soft pastels, refined typography | Beauty, wellness, luxury services |
Themes apply to all sections at once — changing the theme updates colors, fonts, button styles, and spacing across the entire email instantly. You don’t need to configure each section individually.
Creating a Campaign
Build your email content
Use the visual editor to add sections, configure content, and choose a theme. You can save your work as a draft at any time.
Select recipients
Choose who receives the campaign:
- All clients — Send to your entire client list
- Filtered segment — Target clients by tags, booking history, or purchase activity
Review and send
Preview the final email, review recipient count, and click Send Campaign. The system checks your remaining credits and warmup limits before sending.
Save your best-performing emails as drafts to reuse them as templates for future campaigns.
Email Credits
Every plan includes a monthly email credit allowance. Each email sent consumes 1 credit.
Monthly Credits by Plan
| Plan | Monthly Credits |
|---|---|
| Free | 200 |
| Plus | 1,000 |
| Pro | 10,000 |
| Max | 50,000 |
| Ultra | 100,000 |
Add-on Credit Packages
Need more credits? Purchase add-on packages from the Email Credits page in your dashboard:
| Package | Credits | Price |
|---|---|---|
| Starter | 1,000 | $5 |
| Growth | 5,000 | $10 |
| Scale | 10,000 | $15 |
Add-on credits are consumed after your monthly allowance runs out. Unused add-on credits carry over to the next month.
Monitoring Usage
The Sending Limits page in your dashboard shows:
- Current month’s credits used vs. remaining
- Daily sending progress
- Warmup tier and daily limit
- Usage history chart
Sender Warmup
To protect your sender reputation and maximize deliverability, GoConverso includes an automatic sender warmup system. New accounts start with conservative sending limits that increase progressively as you build trust with email providers.
Warmup Tiers
| Tier | Name | Daily Limit | Progression |
|---|---|---|---|
| 1 | New Sender | 100/day | Start here |
| 2 | Building | 300/day | After 7+ days at Tier 1 |
| 3 | Established | 600/day | After 7+ days at Tier 2 |
| 4 | Trusted | 1,000/day | After 7+ days at Tier 3 |
| 5 | High Volume | 2,000/day | After 7+ days at Tier 4 |
How Progression Works
- You automatically advance to the next tier after sending consistently for 7 days at your current tier
- If your bounce rate exceeds 5% or spam complaints exceed 0.1%, progression is paused
- If your reputation drops significantly, you may be moved down a tier
Reputation Score
The system calculates a reputation score from 0 to 100 based on:
| Factor | Impact |
|---|---|
| Bounce rate | High bounces lower your score |
| Spam complaints | Complaints heavily penalize your score |
| Open rate | Higher opens improve your score |
| Sending consistency | Regular sending (not sporadic bursts) helps |
| Unsubscribe rate | Excessive unsubscribes lower your score |
The warmup system runs automatically — you don’t need to configure anything. Just start sending campaigns and the system handles progression for you.
Compliance
GoConverso ensures all emails comply with CAN-SPAM (US), LGPD (Brazil), and GDPR (EU) regulations automatically.
What’s Included in Every Email
Every email sent through GoConverso includes:
- Business identification — Your business name displayed prominently in the header
- Physical address — Your business address (from your profile settings) shown in the footer. If you haven’t added an address, GoConverso’s corporate address is used as fallback
- Unsubscribe link — A functional “Unsubscribe from this list” link in every email footer
- Clear sender identification — Emails sent from
noreply@mail.goconverso.comwith your business name
How Unsubscribe Works
- Each email contains a tokenized unsubscribe URL unique to the recipient
- When clicked, the recipient sees a branded confirmation page (available in English, Portuguese, and Spanish)
- The unsubscription is processed immediately — the recipient is added to the
email_unsubscribestable - The system checks this table before every send to ensure unsubscribed recipients never receive emails again
- Recipients can also resubscribe from the confirmation page if they change their mind
Adding Your Business Address
To display your business address in email footers:
- Go to Dashboard → Settings → Profile
- Fill in the Address, City, State, and Country fields
- Your address will appear in all future email footers automatically
CAN-SPAM violations can result in fines of up to $53,088 per email. GoConverso handles compliance automatically so you don’t have to worry about it.
Plan Availability
| Feature | Free | Plus | Pro | Max | Ultra |
|---|---|---|---|---|---|
| Email campaigns | — | Yes | Yes | Yes | Yes |
| Visual editor | — | Yes | Yes | Yes | Yes |
| Monthly credits | 200 | 1,000 | 10,000 | 50,000 | 100,000 |
| Add-on credits | — | Yes | Yes | Yes | Yes |
| Theme system | — | Yes | Yes | Yes | Yes |
| Client segmentation | — | Basic | Advanced | Advanced | Advanced |
| Sender warmup | — | Yes | Yes | Yes | Yes |
| CAN-SPAM compliance | Yes | Yes | Yes | Yes | Yes |
Related
- Automations — Automated email workflows triggered by events
- Client Management — CRM with client segmentation for targeted campaigns
- Booking System — Appointments that can trigger follow-up emails
- E-Commerce — Product sales with post-purchase email campaigns