Coupons & Discounts

Create and manage discount codes to run promotions, reward loyal clients, or incentivize first-time bookings — with advanced product targeting, customer eligibility rules, and real-time analytics. Available on Plus plans and above.

Plus+

Overview

The Coupons app is a full-featured promotional system with Shopify-level capabilities. Create discount codes that clients apply during checkout, with complete control over who can use them, what they apply to, and how many times they can be redeemed.

Key capabilities:

Feature	Description
3 Discount Types	Percentage off, fixed amount off, or free shipping
Product Targeting	Apply to all products, specific products, or specific categories
Customer Eligibility	All clients, specific clients, new customers only, or returning only
Usage Limits	Control total redemptions and per-customer limits
Validity Periods	Schedule promotions with start and end dates
Minimum Purchase	Require a minimum cart value for the coupon to apply
Combination Rules	Allow stacking with other coupons or combos
Real-Time Validation	10-step server-side validation at checkout
Analytics	Track uses, revenue, and ROI per coupon

Getting Started

Creating a Coupon

Open the Coupons app

Go to Dashboard → Apps → Coupons. You’ll see a grid of your existing coupons with status badges.

Click “Create Coupon”

Click the Create Coupon button to open the creation form.

Set the coupon code

Enter an uppercase alphanumeric code (e.g., SUMMER2025, WELCOME10, VIP50). This is what clients type at checkout.

Choose discount type and value

Type	Value	Example
Percentage	Percentage off (0-100%)	20% off entire order
Fixed Amount	Dollar amount off	$15 off order total
Free Shipping	Waives shipping cost	Free delivery

Configure rules

Set usage limits, validity dates, and minimum purchase requirements (detailed in sections below).

Configure advanced targeting (optional)

Select which products or categories the coupon applies to, and which customers are eligible (detailed in Advanced Targeting section).

Save

Click Save. The coupon is ready — share the code with your clients.

Use clear, memorable coupon codes that relate to the promotion. “WELCOME10” for 10% off first order, “BLACKFRI25” for Black Friday 25% off, or “VIP50” for a $50 loyalty discount.

Discount Types

Type	How It Works	Best For
Percentage	Deducts a percentage from the eligible total	Broad promotions, seasonal sales
Fixed Amount	Deducts a fixed dollar amount	Loyalty rewards, referral bonuses
Free Shipping	Removes shipping costs from the order	Encouraging online product purchases

Discount calculation at checkout:


Subtotal: Sum of eligible products/services
Shipping: Calculated shipping cost
Coupon Discount: Based on type and value
Grand Total: max(0, Subtotal + Shipping - Coupon Discount)

The grand total can never go below zero — if a coupon discount exceeds the order value, the total is simply $0.

Coupon Rules

Usage Limits

Setting	Description	Default
Max Total Uses	Maximum number of times this coupon can be redeemed across all clients	Unlimited
Max Uses Per Customer	Maximum times a single client can use this coupon	1

Examples:

Flash sale: 100 total uses, 1 per customer = first 100 clients get the deal
Loyalty reward: Unlimited total, 1 per customer = every client gets it once
Ongoing promotion: Unlimited total, unlimited per customer = no restrictions

Validity Period

Setting	Description
Start Date	When the coupon becomes active (optional)
End Date	When the coupon expires (optional)

Leave both empty for an always-valid coupon. The system handles timezone conversion automatically.

Coupon statuses based on dates:

Status	Condition
Active	Enabled and within valid date range
Inactive	Manually disabled
Scheduled	Start date is in the future
Expired	End date has passed

Minimum Purchase

Set a minimum cart value that must be reached before the coupon can be applied. If the cart total is below the minimum, the client sees an error message with the required amount.

Advanced Targeting

Product Targeting

Control which products the coupon applies to:

Applies To	Description
All Products	Coupon applies to everything in the cart (default)
Specific Products	Select individual products from a multi-select list
Specific Categories	Select product categories — coupon applies to all products in those categories

When targeting specific products or categories, only the eligible items in the cart receive the discount. Non-eligible items are charged at full price.

Customer Eligibility

Control which clients can use the coupon:

Eligibility	Description
All Customers	Anyone can use the coupon (default)
Specific Customers	Select individual clients from your CRM
New Customers Only	Only clients with no previous bookings or purchases
Returning Customers Only	Only clients who have made at least one previous booking or purchase

Use “New Customers Only” for welcome discounts to attract first-time clients. Use “Returning Customers Only” for loyalty rewards that keep existing clients coming back.

Combination Rules

Setting	Description
Combine with Other Coupons	Allow this coupon to be stacked with other active coupons
Combine with Combos	Allow this coupon to be applied on top of Combo Magico bundle discounts

By default, coupons cannot be combined. Enable stacking only when you want to allow double discounts.

Checkout Integration

Customer Experience

When a client reaches the checkout page:

Enter coupon code

The client sees a “Have a coupon code?” section. They type their code in the input field.

Apply the coupon

Click Apply. The system validates the code in real time against all rules.

See the discount

If valid, a green checkmark appears with the discount amount. The order total updates immediately showing the original price, discount, and new total.

Complete the order

The client proceeds to payment with the discounted price. The coupon is recorded on the order.

Validation Rules

When a client applies a coupon, the system runs 10 validation checks server-side:

#	Check	Error if Failed
1	Coupon exists	”Invalid coupon code”
2	Coupon is active	”This coupon is not active”
3	Within valid date range	”This coupon has expired”
4	Total usage limit not exceeded	”Coupon usage limit reached”
5	Per-customer limit not exceeded	”You have already used this coupon”
6	Minimum purchase met	”Minimum purchase of $X required”
7	Cart has eligible products	”Coupon does not apply to products in cart”
8	Cart has eligible categories	”Coupon does not apply to these product categories”
9	Customer is eligible	”This coupon is not available for your account”
10	New/returning customer check	”This coupon is for new customers only”

All validation happens server-side via an edge function — it cannot be bypassed from the browser.

After Purchase

When an order is placed with a coupon:

The coupon ID and code are saved on the order record
The discount amount is recorded for reporting
The coupon’s usage counter is incremented automatically
The coupon analytics table is updated with daily metrics

Analytics

Tracked Metrics

Every coupon automatically tracks performance data:

Metric	Description
Total Uses	Number of times the coupon has been redeemed
Total Discount Given	Sum of all discounts applied with this coupon
Total Revenue	Total order value of orders using this coupon
Unique Customers	Number of distinct clients who used the coupon
Average Order Value	Average order total for orders with this coupon

Analytics Dashboard

Click on any coupon to view its performance:

Summary cards with key metrics
Daily breakdown showing usage trends over the last 30 days
Revenue impact — how much revenue the coupon drove vs. how much discount was given

Track ROI by comparing “Total Revenue” against “Total Discount Given”. If a 20% coupon generates $5,000 in revenue with $1,000 in discounts, the net revenue impact is strongly positive.

Managing Coupons

Dashboard Actions

Action	Description
Toggle Active	Enable or disable a coupon without deleting it
Copy Code	Copy the coupon code to clipboard for sharing
Edit	Modify any coupon setting
Delete	Permanently remove the coupon
View Analytics	See performance metrics

Coupon Lifecycle

A typical coupon lifecycle:

Create the coupon with rules and targeting
Test by applying it on a test checkout
Share the code via email, social media, or in-person
Monitor analytics to track performance
Adjust rules if needed (increase discount, extend dates)
Deactivate when the promotion ends

Security

Feature	Description
Server-Side Validation	All 10 checks run on the server — cannot be bypassed
Rate Limiting	10 validation attempts per minute per IP address
Code Normalization	Codes are automatically converted to uppercase
RLS Policies	Professionals can only manage their own coupons
Encrypted Transport	All validation requests use HTTPS

Plan Availability

Feature	Free	Plus	Pro	Max	Ultra
Create coupons	—	Unlimited	Unlimited	Unlimited	Unlimited
Discount types	—	All 3	All 3	All 3	All 3
Usage limits	—	Yes	Yes	Yes	Yes
Validity periods	—	Yes	Yes	Yes	Yes
Minimum purchase	—	Yes	Yes	Yes	Yes
Product targeting	—	All only	All + specific	All + specific	All + specific
Category targeting	—	—	Yes	Yes	Yes
Customer eligibility	—	All only	All 4 options	All 4 options	All 4 options
Combination rules	—	—	Yes	Yes	Yes
Analytics	—	Basic	Full	Full	Full
Rate limiting	—	Yes	Yes	Yes	Yes

E-Commerce — Products and orders where coupons are applied
Checkout & Payments — Where clients enter coupon codes
Combo Magico — Bundle discounts that can combine with coupons
Email Marketing — Send coupon codes in email campaigns
Client Management — Customer targeting for coupon eligibility