Facebook Pixel

Add the Meta (Facebook) Pixel to your GoConverso website to track visitor actions, build retargeting audiences, and measure the effectiveness of your Facebook and Instagram ads. Available on Plus plans and above.

Overview

The Facebook Pixel app lets you install the Meta Pixel on your GoConverso public website and booking pages with just your Pixel ID — no code editing required. Once activated, the pixel tracks key visitor actions like page views, booking completions, and product purchases, sending this data back to Meta for ad optimization.

With the pixel active, you can create retargeting audiences in Facebook Ads Manager based on people who visited your GoConverso website but did not book. You can also set up lookalike audiences to find new potential clients who share characteristics with your existing customers.

The pixel fires standard Meta events for key actions — PageView, Lead (when a form is submitted), Purchase (when a payment is completed), and Schedule (when a booking is made). This data helps Meta’s ad delivery system find the right people for your campaigns, reducing your cost per acquisition over time.

Key Features

• One-click setup — Enter your Pixel ID and the pixel is installed across your entire site
• Standard event tracking — Automatic PageView, Lead, Purchase, and Schedule events
• Booking conversion tracking — Track when ad visitors complete a booking
• Retargeting audiences — Build audiences from website visitors for Facebook and Instagram ads
• No code required — The pixel is injected automatically into all your public pages
• Platform-level pixel — GoConverso also tracks platform-wide events for aggregate insights