Quiz Builder

Free

Build interactive quizzes directly inside the Form Builder. Every quiz scores responses, applies conditional branching, and automatically tags leads and assigns journey stages in your CRM based on how each person performs — all without any extra app or setup.

Quiz Builder is an extension of the Form Builder app. Access it from Dashboard → Apps → Form Builder — no separate installation needed.

How it works

When you create a form and enable Quiz Mode, GoConverso adds a scoring layer on top of the standard form experience. Each question can carry a point value and one or more correct answers. After submission, the platform calculates a score percentage, determines pass or fail against your configured threshold, and triggers CRM actions automatically.

What happens when someone submits a quiz:

Step	What GoConverso does
1. Score calculation	Calculates the score percentage based on correct answers and point values
2. Pass / fail determination	Compares score against your passing score threshold
3. Results screen	Shows the participant their score, pass/fail status, and per-question feedback
4. CRM update	Adds tags to the client record and updates their journey stage
5. Milestone logged	Records a `quiz_completed` milestone in the client’s history

Creating a quiz

Open the Form Builder and start a new form

Go to Dashboard → Apps → Form Builder and click Create Form. In the template selector, choose the Quiz tab to start from a ready-made template, or choose Start from Scratch to build your own.

Enable Quiz Mode and add questions

In the form wizard, toggle Enable Quiz Mode on. The heading changes to “Quiz Questions” and a purple Quiz badge appears in the preview. Add fields of type Radio, Checkbox, or Dropdown — then, for each field you want to score, toggle Enable Quiz Mode on the individual field:

Points — how many points this question is worth
Correct Answer(s) — the answer(s) that earn full points
Feedback if Correct — optional message shown to participants who got it right
Feedback if Incorrect — optional message shown to participants who got it wrong

You can also add non-scored fields (name, email, phone) alongside quiz questions — they work normally.

Add branching logic (optional)

Click Branch Logic on any field to configure conditional routing. When a participant’s answer matches a rule, the quiz skips to a specified field — hiding the intermediate fields automatically. This lets you build different paths through the quiz based on how people respond.

Each branching rule has three parts:

Condition — equals, does not equal, or contains
Value — the answer text to match
Go to — the field to jump to when the condition is met

Configure quiz settings

In Step 3 of the wizard, set the quiz behaviour:

Setting	Description	Default
Passing Score	Minimum percentage to pass (0–100%)	70%
Show correct answers	Reveal correct answers in the results screen	On
Allow retakes	Let participants retake the quiz	Off
Max retakes	Maximum number of additional attempts allowed	3

Configure lead qualification (CRM)

Still in Step 3, expand the Lead Qualification section to set what happens in your CRM when a participant finishes:

Setting	Description	Example
Always tag	Tag added to every participant	`Quiz Done`
Tag if passed	Tag added when participant passes	`Qualified Lead`
Tag if failed	Tag added when participant fails	`Cold Lead`
Stage if passed	Journey stage set when participant passes	`activation`
Stage if failed	Journey stage set when participant fails	`discovery`

Tags are merged with any existing tags on the client record — no duplicates are ever created.

Toggle the form to Active and share the public link or embed code.

Quiz results screen

After submitting, participants see a dedicated results screen:

Score circle — animated SVG showing their percentage (green for pass, amber for near-pass, red for fail)
Pass / fail badge — clear visual confirmation of the outcome
Points earned — e.g. “8 of 10 points”
Per-question breakdown — correct/incorrect icons, the participant’s answer, the correct answer, and your custom feedback text (shown only when “Show correct answers” is on)
Try Again button — visible only when retakes are enabled and attempts remain
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Quiz templates

The Quiz tab in the template selector includes four ready-made templates with questions, scoring, and CRM configuration pre-filled. Select any of them to open the wizard with everything pre-populated:

Template	Purpose	Passing score	CRM on pass
Lead Qualification Quiz	Qualify inbound leads by intent, timeline, budget, and decision authority	60%	Tag: `Qualified Lead` · Stage: `activation`
Client Needs Assessment	Assess commitment level and fit for a long-term engagement	50%	Tag: `High Commitment` · Stage: `activation`
Service Finder Quiz	Route visitors to the right service based on situation and urgency	50%	Tag: `High Intent` · Stage: `engagement`
Business Diagnostic Quiz	Qualify B2B leads by company size, challenge, and budget readiness	65%	Tag: `Qualified Business Lead` · Stage: `activation`

All templates include contact fields (name, email, phone) alongside the quiz questions. The quiz opens in the full wizard — not the older form dialog — so all scoring and CRM settings are accessible before you publish.

CRM integration

Every quiz submission triggers a full CRM update automatically, handled server-side by the Form Builder’s edge function.

Journey stages

If you set a stage for pass or fail, the client’s journey stage is updated via upsert. If the client doesn’t have a stage record yet, one is created. If they do, it’s updated. No history is lost.

Valid stages: discovery · engagement · activation · retention · advocacy · churned

Milestones

Every quiz completion adds a quiz_completed milestone to the client’s timeline, storing:

Quiz name and form ID
Score percentage earned
Points earned vs total points available
Whether the participant passed

This milestone is visible in the Client Management panel under the client’s history.

Dashboard filters

In the Form Builder dashboard, use the All / Forms / Quizzes tabs to filter your list. Quizzes display a purple Quiz badge on their card to distinguish them from regular forms.

Plan limits

Quiz Builder reuses the Form Builder’s plan limits — no separate quota.

Feature	Free	Plus	Pro	Max	Ultra
Active quizzes	3 (shared with forms)	5	10	Unlimited	Unlimited
Branching logic	Yes	Yes	Yes	Yes	Yes
CRM tagging	Yes	Yes	Yes	Yes	Yes
Journey stage assignment	Yes	Yes	Yes	Yes	Yes
Quiz templates	Yes	Yes	Yes	Yes	Yes
Retakes	Yes	Yes	Yes	Yes	Yes

Active quizzes and active forms share the same count toward your plan limit. A Plus plan with 5 active forms has no room for additional quizzes unless you deactivate some forms first.

The foundation that powers Quiz Builder — learn about field types, embedding, and file uploads.

Form Builder

See how quiz tags and journey stage updates appear in the client record.

Client Management

Trigger automated email sequences when a client receives the “Qualified Lead” tag from a quiz.

Automations

Another way to qualify leads 24/7 — the chatbot captures intent before visitors even fill a form.

AI Chatbot